Influencer Akash Yadav filed a complaint with the FSSAI against The Whole Truth for allegedly ‘misleading consumers’In today’s world, consumers are often confused about what’s safe or healthy to eat. With an overload of information online, it’s easy to get overwhelmed and be unsure of what to consume and when.
If you search the Internet, you’ll find the answer you’re looking for, no matter the bias. If you look up 10 reasons why a particular food is bad, you’ll easily find 20 more justifying why you shouldn’t eat it. Conversely, if you want 10 reasons why that same food should be added to your diet, the Internet will give you that too.
To escape this vicious cycle, you might think of shopping offline instead-going to the grocery store yourself. But the experience isn’t any better. With hundreds of ingredients on every shelf and the pressure to read every label, the process remains just as exhausting.
So, when a brand launches in the Indian market promising simple ingredients and transparent labelling, there’s little doubt it’ll do well. One such brand, now valued at Rs 2,133 crore, is The Whole Truth.
Leave a Reply